The Blog at Dealerthrive.com on Digital Marketing for Auto Dealers

Testing Social Media's Patience

The NEW definition of Digital Marketing is here. Auto Dealers and other small businesses now have more choice.

Digital Marketing is the promoting of brands using all forms of digital advertising channels to reach consumers. This now includes Television, Radio, Internet, mobile and any other form of digital media.

Whilst digital marketing does include many of the techniques and practices contained within the category of Internet Marketing, it extends beyond this by including other channels with which to reach people that do not require the use of The Internet. As a result of this non-reliance on the Internet, the field of digital marketing includes a whole host of elements such as mobile phones, sms/mms, display / banner ads and digital outdoor.

Previously seen as a stand-alone service in its own right, it is frequently being seen as a domain that can and does cover most, if not all, of the more traditional marketing areas such as Direct Marketing by providing the same method of communicating with an audience but in a digital fashion. Digital is now being broadened to support the “servicing” and “engagement” of customers.

http://en.wikipedia.org/wiki/Digital_marketing

Friday, January 7th, 2011 Digital Marketing

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